Are social networks addictive?
Social media is designed to deliberately hold our attention for as long as possible. We often see situations where we get carried away with viewing their content and then realise that a significant amount of time has passed. Online platforms provide many benefits, but there is a risk that they can become problematic and cause us to become addicted. To meet this challenge, it is important that we understand how they work and use them responsibly. Let's now look at five reasons why we can become addicted to social networks.
The world of social networks
Unlike movies, books or games, social networks have an unlimited amount of content. Every time you scroll, new and new information appears on the screen. As a result, we mindlessly scroll until we are exhausted. This phenomenon is known as 'doomscrolling'. When we do this, we often don't even realise how much information we are absorbing on a daily basis. According to psychologists, doomscrolling traps us in a 'vicious cycle', which can result in an anxiety disorder.
Interaction and social rewards
Imagine what social media would look like without the ability to provide feedback in the form of "likes" or comments. Unimaginable, right? Photo sharing is one of the most popular online activities. Posting videos and photos can improve your mood. Positive interaction has been found to be a reward that we crave to experience all round. We experience the greatest sense of well-being when we share our own photos.
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SHORT POSTS AND VIDEOS THAT GRAB ATTENTION
One of the reasons people of all ages love social media is that posts are short and easy to digest. For example, tweets are limited to between 1 and 280 characters. Videos on platforms like TikTok or Instagram can be just a few seconds long. Unlike watching long movies or reading books, this short but thought-provoking content easily captures our attention and paradoxically absorbs us for hours.
The popularity of social networks and the regular time spent scrolling through them create a great business opportunity for promotion or direct sales
sale of products or services.
SUGGESTIONS FOR ENGAGEMENT
Another way social media engulfs us is through thoughtful prompts that motivate us to be active. These prompts encourage us to interact. For example, we get a notification that one of our contacts has a birthday, and we should show attention to them via a social network. They also often introduce us to people we 'might' know, which draws us back to the phone and triggers scrolling. Finally, social networks are becoming an integral part of our lives. They are part of our daily routine, bringing both benefits and negative consequences. As consumers, it's important that we stay informed about the addictive nature of social media and make choices that help us stay in control.
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